3 steps to increase user adoption and ROI: Introduction

Gus Increasing User Adoption

I learned a very important lesson related to user adoption from my dog. His name is Gus, and he was an 80-pound puppy.

This four-part series of posts focuses on user adoption and explores three steps under the umbrella of change management that will help to increase user adoption and achieve a greater Return on Investment (ROI) for your initiatives. It begins with a story about Gus. While he was new to our house, our cat was most certainly not.

Friday Increasing User Adoption

Meet Friday. She runs the place, and she certainly experienced a lot of change when Gus arrived. From Friday’s perspective, Gus was an intruder. From Gus’ perspective, Friday was a toy. The result? Chaos — one chase scene after another.

While all this was going on, I was using my addiction to technology to help motivate myself to exercise. What does that mean? It means I was buying cool gadgets to help get myself excited about working out — waterproof MP3 players, heart-rate monitors, GPS watches, you name it.

I had recently purchased a new GPS watch (my third) and had just come back home from a 5K run. I was going through my post-workout routine, which includes stretching (usually skipped if I’m being honest), eating the right mix of carbs and protein, and hydrating by drinking water — lots of water. The hydrating portion of the routine had gone particularly well, so I was off to the bathroom having left my running gear on the kitchen table.

Can you guess what I heard next?

[Hint: Think back to the relationship between my pets.]

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